Connects Consumers Directly to Wineries & Wine Deals

on 15/12/10 at 11:12 am

Booze News has created a system that truly levels the playing field so that small- and medium-sized wineries get the same outfacing digital marketing exposure as their larger corporate-based counterparts. Winery to Consumer Sell-Through (W2C), is a database-driven engine that connects wineries directly with consumers and vice-versa.

Utilizing “push” technology, wine matches, winery events and winery deals are automatically pushed to the consumer. All a consumer needs to do is sign up for a free user account, browse wines and add favorites. The rest is automatic. Consumer feedback and consumer requests to have wines profiled are also available to wineries. is free of charge to the consumer, unlike many other wine sites. Our search abilities have doubled since the August launch and will likely double again in the next year. also offers a no-cost program for a winery to begin participating by allowing them to add a wine, and as many deals and events as they wish.

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