You’d be surprised at how much sugar is in that mixed cocktail
on 09/04/14 at 10:21 amBooze News
The Treasury Department’s Alcohol and Tobacco Tax and Trade Bureau, which regulates most alcoholic beverages, has approved the use of nutritional labels on beer, wine and ready-to-drink mixed beverages. But the decision to provide information about serving size, calories, carbohydrates, protein and fat per serving is left to the discretion of the beverage company.
Some companies, including MillerCoors and Diageo, which owns popular brands like Tanqueray, Guinness and Smirnoff, offer nutritional information on some of their labels.
But some other companies are concerned that consumers might be turned off when they learn the truth about their favorite drinks. The California-based Wine Institute, which represents over 1,000 wineries and related businesses, said nutrition information “is not a key factor in consumer purchase decisions about wine,” and a spokeswoman said the group was not aware of any wine producers planning to utilize nutrition labels.
This lack of information can make it difficult for drinkers who are trying to watch their carbs and calories.
Rachel Berman, a registered dietitian and director at About.com Health, thinks that even with labels, consumers will still have to be savvy shoppers to understand what they’re really getting in their drinks.
“I’m a fan of transparency when it comes to labeling the amount of calories in beverages. However, including nutrients like fat and protein may make it a bit tricky, since the presence of those nutrients may make alcohol look healthful,” she told FoxNews.com.
Bar drinks can also vary widely in calories and sugar content. For example, a Cosmopolitan (a favorite of any Sex and the City fan) made with a sugar-free mixer and only vodka can have as little as three grams of sugar. But a bartender using triple sec and cranberry juice can craft a Cosmo that contains about 12 grams. A margarita made from standard commercial mix, versus fresh limes, can have as many as 576 calories and 55 grams of sugar. That’s like eating three and a half Krispy Kreme glazed donuts.