1855.com acquires ChateauOnline wine retailer

on 03/04/11 at 11:00 am

Industry

Online wine retailer 1855.com has acquired its French rival ChateauOnline, whom it describes as a “pioneer” in the sector.

Chateuonline was acquired from Trinidad-based CL Financial Group, but the value of the transaction has not been disclosed. Set up in 1998, ChateauOnline has a 100,000-strong customer base and the average price per bottle sold is EUR12 (US$17).

Commenting on the deal, 1855.com’s president, Emeric Sauty de Chalon, said ChateauOnline is “the premier online wine retail brand” and its acquisition “would generate important synergies, as well as giving us complete market coverage of top-of-the-range wines”.

He expects 1855.com and ChateauOnline combined to generate net sales of around EUR20m in 2011.

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