As 2011 Approaches, Booze Comes Back

on 13/10/10 at 3:57 pm

Industry

As 2011 approaches, booze is back.

And that’s good news for the alcohol business, which is $188 billion strong.

Alcohol sales were once called recession-resistant. But the financial crisis hurt just about every segment of the consumer culture, so now, industry experts call it recession-resilient.

Trends are strong in wine and spirits, and even though the volume of beer sold is down, revenue is not off as much because of price increases.

A lot of Americans still choose to have a drink at home rather than go out, but even that trend is starting to shift.

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