Appleton Estate ReMixology Bartender Challenge

on 07/07/11 at 4:49 pm

Industry

REMIXOLOGY is a Bartender challenge of Cocktail Creation Skill & Inspiration

In a song, the chorus has the main theme and hook.  Appleton Estate Reserve is the “theme and hook” in your cocktail.  Build the theme, add the verses, top with a title and garnish with a picture and then explain your inspiration when submitting your cocktail recipe at: www.appletonreservemixologychallenge.com

The Challenge:

Your goal is to create a beautifully balanced original Appleton Estate Reserve cocktail with harmony of ingredients inspired by your favorite published song.

Willy Shine, Founding Partner of Contemporary Cocktails, Inc. a world renowned beverage consultancy and host of this competition, provides the following description for your entry:

·      Be a U.S. citizen that speaks fluent English

·      Possess no criminal record

·      Be able to present a valid passport for possible foreign travel

·      Contestants must be affiliated with an on-premise account and provide a bar/restaurant/club release signed by an authorized officer of each bar/restaurant/club allowing Appleton to feature and/or mention the establishment in all communication

·      Your cocktail must contain Appleton Estate Reserve Jamaica Rum as the main ingredient.

·      Your cocktail must be inspired by a recognizable, published song.

·      Your cocktail must have a creative name

·      All ingredients should be available year-round – nothing seasonal.

·      All ingredients should be obtainable – or should be able to be made from scratch – without undue difficulty or expense anywhere within the continental U.S.

·      Your cocktail will be judged not only on taste and originality, but presentation, creativity and fusion of song to cocktail

Competition Closes on Wednesday, July 27, 2011 8pm EST

WEBSITE

Enhanced by Zemanta