Asia to account for over a third of 2015 beer consumption
on 09/11/10 at 7:29 amIndustry
The Asian beer market is to account for 38 per cent of total beer consumption by 2015, according to Canadean’s latest Global Beer Trends report.
The beverage research company said that with the Asian market dominated by China, in five years time it is predicted that the country will account for over a quarter of all beer consumption worldwide.
The Chinese beer market is forecast to reach 573 million hectare litres (mhls) by the end of the forecast period, over twice the size of the US, the second largest beer market in the world.