Asian beer production leapfrogs Germany
on 16/08/11 at 6:56 pmIndustry
The news marks the first time in 35 years that production of beer in Germany has been surpassed by another country or region.
Last year, beer production in Asia rose by 5.5% compared to a fall of 5.1% in Europe, according to Italian newspaper La Repubblica, which described the results as a “deepening crisis for the German beer industry”.
The analysts responsible for the findings attributed them to the “low levels of competitiveness” in the German beer industry, which was in stark contrast to its Chinese and Indian counterparts.
The report implied that the German industry was having difficulty getting out of the current financial crisis, with its brands always being the pawns in foreign takeover bids.