Bacardi loses court battle for Havana Club rum trademark
on 08/02/11 at 9:19 amIndustry
Bacardi has vowed to continue its fight over the Havana Club rum trademark in Spain after it lost its case for the third time over rival Pernod Ricard.
Spanish Supreme Court ruled that Havana Club Holdings, a joint venture between French group Pernod Ricard and Cuba’s state-owned Cuba Ron, as the owner of the Cuban brand.
Ian FitzSimons, general counsel for Pernod Ricard welcomed the ruling and said, “This was a blatant attempt by our competitor, Bacardi, to claim rights in a trademark more than 30 years after an unused registration had expired.”
Trademark ownership of the brand was first granted to Havana Club Holdings by the Spanish lower court in 2005 and then again on appeal by the Provincial Court of Madrid in 2007.