Britain: Drinks industry gets behind alcohol awareness campaign

on 10/09/10 at 4:43 pm

Industry

More than 16,000 pubs and bars are gearing up to carry campaign posters this month aimed at helping young adult drinkers to cut down on binge drinking.

The pubs and bars involved will also have drink mats and mirror stickers promoting the message.

Over 7,000 supermarkets, convenience stores and off licences around the country will also be putting their voices to the campaign.

Entitled, ‘Why Let Good Times Go Bad?’, the promotion is the brainchild of Drinkaware and its logo and strapline will feature on approximately 13 million products, including neck labels on bottles, cans and multi-packs.

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