Bud Light Asked to End Blood Sport Sponsorship of Cage-Fighting

on 25/04/12 at 1:26 pm

Industry

Anheuser-Busch InBev (A-B InBev) issued a warning to the Ultimate Fighting Championship (UFC) cage fighting group that homophobic and sexist comments would not be tolerated. The comments came on the eve of the beer giant’s annual shareholders meeting April 25 in Brussels, Belgium.The Brazilian managed global corporation has also generated recent controversy over beer sales in World Cup football (soccer) stadiums, and may have to respond to watchdog and shareholder concerns over sport sponsorship.

Alcohol Justice, the U.S. based alcohol industry watchdog, sent a letter to major shareholders of Anheuser-Busch InBev on April 18, 2012 expressing concern over the bloody, violent, sexist and homophobic advertising and content of UFC cage fighting events. In response, A-B InBev management announced in several trade newsletters that they had issued warnings to the UFC.

Kane’s Beverage News Daily received this response on April 23, 2012 from A-B InBev: “Anheuser-Busch embraces diversity and does not condone insensitive and derogatory comments rooted in ethnicity, race, religion, sexual orientation, gender identity, disability, etc.”

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