California Wine Institute Launches New Global Branding Campaign
on 26/01/11 at 11:00 amIndustry
Wine Institute, the association of California wineries, announced the launch of a new global branding campaign featuring the new “California Wines” logo to boost exports. The Discover California Wines campaign invites consumers worldwide to experience the Golden State’s richly diverse wine offering through stunning images of iconic landmarks, rural vistas, seasonal cuisine and the active, sustainable lifestyle that are intimately linked to the wines. Wine Institute oversees a major export program with marketing activities in 27 countries and shipments to 150 nations worldwide. The world’s fourth largest wine producer, California produces 90 percent of U.S. wine exports. U.S. exports in 2009 were $912 million in winery revenues and 2010 is on track to be the highest ever for California wine sales outside the U.S.