California wine shipments rise to new record in 2011
on 23/03/12 at 8:27 amIndustry
Sales of California wine within the U.S. in 2011 grew to a record 211.9 million cases, up 5.6 percent in volume compared to the previous year, according to preliminary figures released today by industry analysts.
The estimated retail value of these shipments was $19.9 billion, according to wine industry consultant Jon Fredrikson of Gomberg, Fredrikson & Associates in Woodside. Global 2011 California wine sales to all markets in the U.S. and worldwide also increased 5.6 percent to 256.6 million cases.
“California’s vintners grew the wine market with creative, innovative offerings at all price points,” said Wine Institute President and CEO Robert P. Koch. “Our wineries are in sync with consumer tastes and California wines have increasingly become a preferred lifestyle choice.”