UK: Calls likely to grow for ban on alcohol advertising in sport

on 02/02/11 at 8:53 am

Industry



SPORTS bodies are bracing themselves for more calls to ban alcohol sponsorship and advertising when a major scientific study comes out.

Expert Dr Kerry O’Brien believes sports, mainly ­football and rugby, are being misused to promote drinks.

Dr O’Brien said: “Alcohol advertising and sponsorship in sport is a problem. Why would the alcohol industry spend so much of its ­advertising and sponsorship budget in sport unless it increased the number of drinkers and the amount of alcohol consumed?”

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