UK: Calls likely to grow for ban on alcohol advertising in sport
on 02/02/11 at 8:53 amIndustry
Expert Dr Kerry O’Brien believes sports, mainly football and rugby, are being misused to promote drinks.
Dr O’Brien said: “Alcohol advertising and sponsorship in sport is a problem. Why would the alcohol industry spend so much of its advertising and sponsorship budget in sport unless it increased the number of drinkers and the amount of alcohol consumed?”