Canadian Wineries Taking On French, Australian Competitors In China

on 05/11/10 at 8:30 am

Industry

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Although French Bordeaux still reigns supreme in the mainland China wine market, a growing number of competitors from Australia, Italy, North and South America, and even China itself have spent the last several years gradually narrowing the lead of the Gallic wine superpower. Despite concerns about rampant counterfeiting, as Jing Daily wrote recently, Australian wineries in particular have made great strides in the Chinese market, with exports to China rising to around $100 million this year alone, and this May the American Secretary of Commerce, Gary Locke outlined a plan to support the marketing and promotion of U.S. wines in Hong Kong and mainland China. Champagne and sparkling wine producers, too, hope that growing consumption by females and increasing consumer education in China will help them pull market share from Bordeaux wineries.

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