Concha y Toro forms new sales & marketing group in US

on 15/07/11 at 1:10 pm

Industry

Concha y Toro, largest Latin American winemaker based in Chile, has expanded its relationship with Banfi Vintners, an importer of fine wines in the US, forming a sales and marketing group in the US.

The new venture is named Excelsior Wine Company, which will exclusively distribute the Chilean wines of Concha y Toro as well as its Argentine property, Trivento, and the newly acquired Little Black Dress and Five Rivers lines of California wines.

As per the agreement, Excelsior will be co-managed by both companies. Excelsior and Banfi will have separate and distinct national management as well as regional sales and marketing teams to call on wholesale distributors and help service the retail and restaurant trade, while Banfi’s national account teams will continue to represent both portfolios.

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