Concha y Toro forms new sales & marketing group in US
on 15/07/11 at 1:10 pmIndustry
The new venture is named Excelsior Wine Company, which will exclusively distribute the Chilean wines of Concha y Toro as well as its Argentine property, Trivento, and the newly acquired Little Black Dress and Five Rivers lines of California wines.
As per the agreement, Excelsior will be co-managed by both companies. Excelsior and Banfi will have separate and distinct national management as well as regional sales and marketing teams to call on wholesale distributors and help service the retail and restaurant trade, while Banfi’s national account teams will continue to represent both portfolios.