Craft beer sales jump for MillerCoors

on 19/09/12 at 8:03 am

Industry

The traditional craft beer industry might always view with skepticism the efforts of big beer companies trying to enter that market, but Dick Leinenkugel believes MillerCoors LLC is proving it belongs.

MillerCoors LLC created a special craft and import division, Tenth and Blake Beer Co., in 2010 that has been performing strongly. In its most recent quarter, net sales grew 4 percent for MillerCoors, the Chicago-based beer manufacturer with a major brewery and administrative offices in Milwaukee. Tenth and Blake, meanwhile, posted double-digit growth led by the Jacob Leinenkugel Brewing Co. brands, and Leinenkugel’s Summer Shandy in particular.

SOURCE