Craft Beer Surges 13% In First Half
on 23/07/12 at 7:26 amIndustry
Craft beer case sales increased 12.6% in the year-to-date through July 8, 2012 in food/drug/convenience stores, according to the SymphonyIRI Group. Total beer case sales increased only 0.8% year-to-date, and the only segment to outperform craft beer was the domestic super-premium-priced category (+33.5%), due to the recent launch of Bud Light Platinum.
Craft beers performed even better in terms of dollar sales (+17.1% year-to-date), and the average price of craft beer in SymphonyIRI channels now stands at $33.43 per case, higher than any other segment, including imports.
India Pale Ale was the fastest-growing major craft style and is the single largest-selling style in terms of case/dollar sales.