Diageo aims to make Mortlach the next big luxury brand
on 03/12/13 at 10:32 amIndustry
The Mortlach distillery was built in 1823 as the first in Dufftown, Speyside, which now houses the likes of Glenfiddich and Balvenie.
Diageo has historically released just a small amount of cases of Mortlach 16 Year Old, a full-bodied, sherried single malt that retails at around £14, each year, while much of what the distillery produces goes into its other blended brands.
But Diageo is investing £18 million in doubling the distillery’s capacity and is launching a new range.
The 16 Year Old will be withdrawn, and the four new expressions will be: Rare Old, an entry level 43.3% abv whisky with no age statement; an 18 Year Old; a 25 Year Old; and a 49% Rare Old exclusive to travel retail.
The expressions will be released mid-2014 and rrp details will be revealed closer to the release date.