Diageo chooses US distributor for Turkish vodka
on 07/04/11 at 9:34 amIndustry
Diageo has chosen Liquor Group Wholesale to distribute products from the Mey Icki portfolio in the US following its $2.1bn acquisition of the Turkish spirits maker in February.
The first products from Diageo’s newly acquired Mey Icki portfolio to hit US shores will be Binboa Vodka, which comes in unusual flavours including red apple, satsuma, red orange and strawberry.
Liquor Group Wholesale said it was pleased to have been chosen to distribute the products ahead of larger rivals.