Diageo races to embrace Fortune Brands & Jim Beam

on 17/11/10 at 1:30 pm

Industry

Britain’s Diageo Plc (DGE.L) is poised to be the leader in a race for Fortune Brands Inc’s (FO.N) $8 billion plus Jim Beam spirits business if the U.S. conglomerate is pressed into breaking itself up.

The world’s biggest spirits group would be attracted to Fortune’s U.S. whiskies to fill a gap in its spirits portfolio and tap into the growing popularity of American whiskies such as Jim Beam and Jack Daniel’s around the world.

{Full story via Reuters}

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