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Diageo Sets Sustainable Packaging Guidelines

on 13/12/11 at 3:08 pm


Diageo has published its first sustainable packaging guidelines, setting 2015 goals to reduce average weight by 10 percent, increase recycled material content by 20 percent and ensure 100 percent of packaging is reusable, recyclable or “suitable for waste management practices.”

The drinks company says it has established a sustainable packaging framework, implementation plan and targets to deliver the smallest possible environmental footprint, where practical. It has commissioned and created a sustainable packaging life cycle assessment tool, SPOT (Sustainable Packaging Optimisation Tool), to rapidly assess the environmental impact of new and existing pack designs. This tool will provide data early in the product development cycle, Diageo says.

The majority of Diageo’s global beverage volume is delivered in primary packaging made from glass, aluminum and steel, which are all recyclable. Glass accounts for over 90 percent of its packaging material.


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