Diageo to unlock Captain Morgan's treasure trove
on 07/09/10 at 11:21 pmIndustry
Diageo remains confident of switching rum production to the US Virgin Islands in 2012 and the latest estimates are that the move will transform Captain Morgan‘s fortunes.
Government subsidies, tax benefits and cost savings are expected to significantly enhance Captain Morgan’s worth in Diageo’s portfolio of key spirits. They will also generate more funds for Diageo to invest behind the spiced rum brand.