Distillers eye growth of Malaysian market

on 14/12/13 at 12:24 pm

Industry

imagesSCOTLAND is famous for many things. To many, it is synonymous with golf, the Loch Ness monster and the highest proportion of redheads in the world.

Famous inventors and scientists such as John Logie Baird, inventor of television; Alexander Graham Bell, inventor of the telephone; and Alexander Fleming, the discoverer of penicillin, also originally called Scotland home.

And of course, the Scottish are credited for inventing Scotch whisky. The demand for whisky, particularly single malt Scotch, has grown exponentially in the last decade. The industry has seen a rise in exports by approximately 190% to £778m (RM4.12b) the last 10 years.

Earlier this year, the BBC reported that scotch whisky (both single malt and blended) is ideally positioned to gain from the growth of the middle class in emerging markets such as Asia, South America and Africa.

Along with Asia at large, distillers are looking at Malaysia to grow their business.

Malaysia is quickly becoming the place for single malt whiskey distillers to launch their latest collection.

One of the world’s best-selling single malt Scotch whiskies, Glen Grant, recently launched its Five Decades Limited Edition Single Malt Scotch Whisky in Kuala Lumpur, to mark its master distiller Dennis Malcolm’s five decades with Glen Grant.

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