U.S. Domestic Wines Up 6% at Retail in 2010

on 19/01/11 at 5:59 pm

Industry

Off-premise sales revenue reached $4.4 billion at major stores.

Wine sales at major food and drug stores ended 2010 on the same positive trajectory it had been following all year. Domestic table wines grew 6% in dollar sales over 2009 for the four-week period ending Jan. 2, 2011, and the same 6% applied to the 52-week performance.

Domestic table wines from each four-week sales period in 2010 beat the same four-week period of 2009, according to check stand scan data from the Symphony IRI Group. Dollar sales for 52 weeks reached $4.4 billion as volume sales grew 4.8% to 66 million cases. The average price per 750ml rose $.07. The overall market for wine was not quite so robust, however. Imports muddled through 2010 with flat sales and shrinking prices per bottle. 

{Full story via Wines and Vines}

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