French liquor giant chooses Sydney as wine base

on 06/10/10 at 3:45 pm

Industry

PERNOD Ricard is to consolidate its global wine operations, including the Jacob’s Creek brand, into a single business based in Sydney.

The new structure, to be known as Premium Wine Brands, will also house New Zealand’s Brancott Estate, which was formerly known as Montana, as well as Spain’s Campo Viejo and Argentinian wine brand Graffigna.

PWB will be responsible for global brand and supply strategies as well as co-ordinating production, viticulture and the supply chain.

{Full story via Wall St. Journal}

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