Gordon’s Gin Jumps On Flavored Trend

on 15/02/13 at 2:44 pm

Industry

a1Diageo is seeking to capitalise on strong growth in the gin category by introducing a flavoured range for its Gordon’s brand.

Due to arrive on UK shelves this March, the new range features “Gordon’s Crisp Cucumber” with an RRP of £15.59 per bottle. This will be complemented by two pre-mix options: “Gordon’s & Tonic with a hint of cucumber” and “Gordon’s & Tonic with a dash of elderflower”, both with an RRP of £1.85 per can.

Describing this move as its “biggest ever innovation” for the Gordon’s brand, Diageo is supporting the launch with a £1 million through the line marketing campaign.

 

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