India Grants Napa Vintners Important Protection

on 27/10/10 at 3:12 pm

Industry

The Napa Valley Vintners (NVV) announced today that India has granted Geographic Indication Status (GI) to the Napa Valley Appellation thereby protecting the name “Napa Valley” from mis-descriptive labeling while protecting consumers with truth in wine labeling in that country.

“This is an incredible step forward in our ongoing efforts to ensure that consumers know where their wine comes from–wine labeled with the name Napa Valley, in India, will be from California’s Napa Valley,” said NVV Board President Bruce Cakebread. “This landmark protection is critical to our wineries as India is an important emerging market.”

“This is a great victory as the NVV successfully lobbied the Indian government directly to gain this important status, and along with the Champagne region, is the first in the world to be recognized in India, said NVV’s Napa Name Committee Chair Pat Stotesbery.

In 2007, the NVV successfully lobbied the European Union and became the first non-EU wine region to be so recognized, as well as the first American place name to be protected there.

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