Interested in data? Spirits: The Consumer – US – August 2010

on 08/09/10 at 6:27 pm


Executive Summary

  • Distilled spirits consumption remains steady during the recession
  • Vodka is the most popular white spirit; tequila and gin show growth in drinkers
  • Whiskey tops the dark spirits choices
  • Men are the key consumer; women offer opportunities for fruit-flavored spirits
  • Adults aged 25-34 are the most profitable consumers; 21-24 age group also offers growth potential
  • Blacks and Hispanics can stimulate growth for some spirit types—Cognac, tequila, gin

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