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Johnnie Walker World’s Top Performing Spirits Brand, Jack Daniel’s Closing In n

on 18/10/11 at 4:14 pm


Johnnie Walker has been confirmed as the top performing global brand in the spirits sector, but new research also confirms positive findings for brands such as Jack Daniel’s, Absolut and Captain Morgan.

The research from The IWSR and just-drinks, entitled The World’s Top Performing Spirits Brands, incorporates The IWSR’s ranking based on volume, retail value and five-year growth, with a just-drinks reader survey of industry opinion on what have been the best-performing brands of 2010.

One of the stand-out performances was Jack Daniels, the flagship brand of Louisville-based Brown-Forman, which punches above its weight in the global spirits market.

In the overall ranking from The IWSR, Jack Daniel’s came in fourth with a total score of 310 (out of a possible 327), and was the only brand not owned by either Diageo or Pernod Ricard to feature in the top eight.


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