Latin America’s growing taste for whisky

on 07/02/12 at 12:02 pm

Industry

With Latin American markets becoming more stable, consumers south of the border are raising a dram.

Scotland’s whisky industry has long placed its bets on Asian countries as drivers of future growth, but as Latin Americans’ taste for global luxury increases, distillers are hedging their bets.

Scotch whisky exports to Central and South America increased by 44 percent in January to October 2011, compared to the same period in 2010, according to data available from the Scotch Whisky Association.

Brazil and Venezuela are the region’s top two markets.

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