Love tennis? Love Nadal? Then you’ll love the Bacardi campaign
on 25/02/13 at 2:53 pmIndustry
Tennis star and Bacardi ambassador Rafael Nadal is heading the company’s latest responsible drinking campaign in Mexico.
Ahead of the Mexican Open (which begins today, 25 February), Nadal has been promoting Bacardi’s “Champions’ Party” campaign, which is part of the group’s long-running responsible drinking initiative (“Champions Drink Responsibly), and the new “Rafa’s Champion Mix” mocktail.
The campaign launched at the Fairmount Princess Hotel in Acapulco and is designed to encourage young Mexicans to drink responsibly by planning their nights out, choosing quality over quantity, looking out for their friends and making sure everyone gets home safely.
“It is my goal to encourage people in Mexico and all over the world to enjoy drinking responsibly,” said Nadal.
“I enjoy sharing the ‘The Champion’s Way’ four easy actions and making great mocktails. I am also looking forward to getting back on the court next week at the Mexican Open, as the fans here have always been very supportive of me.”