New tool lets brands ‘age screen’ their Twitter followers

on 13/07/12 at 10:21 am

Industry

Particularly useful for alcohol brands and marketers from other industries with age-related requirements, the solution unveiled today promises a quick and easy method of age screening – in a way that’s consistent with standard industry practices.

Following several weeks of beta-testing with a small, select group of alcohol brands from several of the alcohol industry’s major holding companies – including Brown Forman’s Jack Daniels (@JackHoney), Jim Beam’s Skinny Girl (@SkinnygirlCKTLS), and MillerCoors’ Miller Lite (@MillerLite) – the solution is now ready for its formal launch.

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