New online wine auctions player aims for $100 million revenue in five years

on 23/09/10 at 1:15 pm

Industry, Wine

A new player in the online wine sales market hopes to turnover $100 million within five years, having already signed up industry giant Constellation along with a suite of smaller wineries targeting the mid-range buyer.

The new site will operate three sales channels, including a Dutch auction and a last-minute system where wineries can sell off excess bottles for low prices.

Cracka Wines managing director Dean Taylor, who has teamed up with CarSales chief operating officer Shane Pettiona for the new venture, says the new site will fill a gap in the market between the discount-heavy GraysOnline and Langton’s, which caters for more high-end tastes.

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