Pelican Brands & SOI Wines Announce Launch of Argentine Barking Sheep Wines

on 21/12/10 at 1:25 pm

Industry

Pelican Brands and Schwartz Olcott Imports, LLC (SOI Wines) jointly announced today the formation of a long term strategic agreement to launch Barking Sheep wines from Argentina following a successful limited test market in 19 states.Barking Sheep wines are produced in Mendoza, Argentina, and are styled for the U.S. market. The launch will include a beautiful classic Malbec and a fresh clean fruity Chardonnay.

Barking Sheep wines are produced at Las Perdices by chief winemaker Carlos Munoz, from high altitude vineyards 1,000 meters above sea level towards the Andes Mountains producing full bodied classical fruit. During a one year limited test market at a major national chain Barking Sheep was the #1 red wine of all new featured red wines. Norman Schwartz, Co-Founder & Chairman of SOI Wines said, “There are many fine importers who do a great job with established brands; however, without brand builders like Smoke Wallin and the Pelican team it’s impossible to build a national brand franchise. With Pelican sharing our enthusiasm for Barking Sheep we are well positioned to rollout nationally and to launch other brands together.”

{Full story}

Enhanced by Zemanta