Pernod Ricard fails to meet alcohol marketing rules

on 18/07/14 at 11:49 am

Industry

indexBritish trade body Portman Group has announced that French wines and spirits firm Pernod Ricard has failed to meet the alcohol marketing rules.

The company is said to have failed to communicate the alcoholic nature of its Pernod spirit with absolute clarity.

According to the Independent Complaints Panel, the front label on the spirit bottle featured the alcohol by volume statement, but the text color meant that the statement was not legible as it did not stand out.

Pernod Ricard has mentioned the words including ‘spirit’ and ‘distillation’ on the back label. However, the panel has discovered that the back label does not give a clear explanation of the nature of the product.

In addition, the company has used French text ‘spiritueux anise’ on the rear of the packaging to describe the alcoholic nature of the product which is not sufficient for the UK consumers to understand.

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