Pricing protects AB InBev from stagnant quarterly beer volumes
on 16/05/11 at 11:05 amIndustry
Higher prices have helped AB InBev post a 5.6 per cent increase in quarterly revenue despite bad weather in Brazil and persistent unemployment in the US.
The world’s biggest brewer succeeded in growing its Q1 topline to just over $9bn even though volume actually dipped slightly.
This was achieved thanks to a focus on prices and premium beers. In the US, for example, shipments of high end brands actually grew 26 per cent. And this growth was achieved in the context of a fall in overall volumes in the country.
AB Inbev blamed high levels of unemployment for the dip in US volume. And in other markets AB InBev also struggled to grow sales.