Purple Wine Company announces acquisition of Four Vines Winery
on 09/10/10 at 7:12 amIndustry
Graton, CA – Purple Wine Company, announced today its acquisition of the Four Vines Winery brand.
Four Vines Winery is the pioneer and leader in The Naked (un-oaked) Chardonnay category, and is also known for being a leading producer of Zinfandel, including a value based Old Vine Zinfandel Cuvée, as well as the premium priced Zinfandel appellation series: The Biker (Paso Robles), The Sophisticate (Sonoma) and The Maverick (Amador). Purple Wine Company will manage The Four Vines Winery as part of its overall brand portfolio led by Mark West, Avalon, Rock Rabbit, and Bex. “There is virtually no redundant product overlap in the Four Vines Winery offerings, which will in turn fit seamlessly into our existing portfolio,” according to Ron Janowczyk, SVP National Sales for the Purple Wine Company, “it’s a terrific addition for us.”