Recession Lesson: Scale back the Grey Goose

on 01/11/10 at 5:10 pm

Industry

“Make mine a Vodka martini, but hold the Grey Goose.”

Even liquor gets impacted by the economy with consumers searching out the best values when they head to their local liquor stores. That’s why importers and distributors are targeting the retail market with super-premium vodkas at popular prices.

Case in point would be Wodka, a Polish vodka imported by Panache Imports of Brooklyn and distributed in Connecticut by Ace Distributing, a seven-year-old Plainvile company.

Panache president James Dale likes to brag that the days of people paying too much for overpriced Grey Goose that costs “for $50 a liter are over.” His Wodka vodka costs about $13 a liter.

Walter Kaczynski, president of Ace Distributing, said vodka is a “category that is exploding because people are looking for values. People want the best … but are sick of overpaying. Wodka is Grey Goose quality that blows away Smirnoff.”

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