SABMiller Takes on AB InBev in Argentina
on 24/11/10 at 11:36 amIndustry
SABMiller Plc, the world’s second- biggest brewer by volume, bought the owner of Argentina’s Isenbeck and Warsteiner beer brands, entering a market which is dominated by larger rival Anheuser-Busch InBev NV.
Cerveceria Argentina S.A. Isenbeck is the third-largest brewer in Argentina and sold 600,000 hectoliters of beer in 2009, SABMiller said today in a statement. AB InBev sold 12.86 million hectolitres of beer in Argentina in 2009, giving it 74 percent of the market, according to the company’s website.