Scotch whisky to get brand protection in China

on 06/11/10 at 12:17 pm

Industry

Scotch Whisky will get special brand protection in China in a move expected to boost sales of the spirit at the expense of counterfeit versions, the British government said on Saturday.

Business Secretary Vince Cable will sign an agreement on Monday during a visit to Beijing so that the name Scotch Whisky is restricted to the drink produced in Scotland.

{Full story via Reuters}

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