U.S. spirits market recovers slightly in 2010
on 25/01/11 at 11:23 amIndustry
US spirits volume up 2 pct in ’10; revenue up 2.3 pct
* Super-premium drinks up 10.9 pct from a weak 2009
U.S. consumers started drinking more higher-end spirits last year, leading the industry to see signs of a fragile recovery.
Liquor companies sold 190.7 million nine-liter cases in the United States in 2010, according to the Distilled Spirits Council of the United States trade group. That was up 2 percent from 2009, when a recession crimped consumers’ drinking habits.
Revenue rose 2.3 percent to $19.1 billion, DSCUS said on Monday ahead of an industry briefing.
“In 2010, the industry improved its performance over the previous year, but this recovery remains fragile, and we are not yet out of the woods,” council President Peter Cressy said in a statement. “Consumers did begin to trade back up to premium spirits products, but the hospitality industry is still far from its average pre-recession performance.”