Spirits Sales Seen Up 9.5% In 2010-2014 On Asian Demand

on 14/01/11 at 9:08 am

Industry

PARIS -(Dow Jones)- Global spirits sales are expected to increase 9.5% from 2010 to 2014 on higher consumption of imported spirits in Asia, market research company International Wine and Spirit Record said Tuesday.

The drift in demand toward premium brands in the global market will likely continue through 2014, according to the study, which was ordered by French wine fair organizer Vinexpo.

“Most of the spirits have now been taken in charge by big international groups, which have been able to exploit the strength of the brands,” said Vinexpo Chief Operating Officer Robert Beynat during a press conference.

Global retail revenue is expected to rise 9.5% to $230.27 billion by 2014.

Volumes of liquor sold worldwide will likely grow 2.2% by 2014 to an annual 2.74 billion nine-liter cases–the unit commonly used in the spirits industry. Volumes in Asia alone are expected to gain 4.8% during the period.

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