Taiwan becomes world’s No. 5 Scotch consumer

on 13/09/11 at 4:24 pm

Industry

Led by the growing popularity of single-malt whisky, Taiwanese bought £70.3 million (US$111 million) worth of Scotch whisky in the first six months of the year, up 45.25 percent from a year earlier, to become the world’s fifth-largest consumer of the spirit, according to statistics released by the Scotch Whisky Association (SWA) on Monday.

Taiwan is among the top-five Scotch whisky consuming countries for the first time, the Edinburgh-based association said in a statement published on its Web site.

The country was ranked the eighth-largest market in the world last year, when it consumed £107.4 million worth of Scotch, up 26.2 percent from the £85.1 million it spent in 2009, when it was ranked No. 10, the association’s statistics showed.

The latest SWA statistics indicated that emerging markets in Asia and South America have become increasingly important for the consumption of Scotch.

Singapore purchased £148.5 million worth of the spirit in the first half, -surging 64.63 percent from a year earlier to become the third-most valuable market.

Brazil consumed 56.1 percent more of the spirit during the same period, worth £44.8 million, to claim the title as the world’s ninth–largest market, the SWA statistics showed.

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