Talk swirls SABMiller keen to buy Guinness from Diageo

on 14/01/11 at 9:32 am

Industry

Another year, another speculated deal for SABMiller.

2010 was the year that the world’s second-largest beer company by volume was expected to buy the beer business of Australian-based Fosters. This year speculation has shifted, for the moment, to the acquisition of Guinness from its spirits-dominated holding company, Diageo.

The steady stream of speculation about mega-mergers in the global beer industry largely reflects the ongoing pace of consolidation that has characterised the sector for more than a decade.

Invariably, given the pace of this activity, some of the speculated deals do materialise into multibillion-dollar transactions.

This time around spokesmen for both Diageo and SABMiller have assumed the traditional official position, which is to refuse to comment.

This is not the first time there has been talk of a tie-up between SABMiller and the Irish brewer of Guinness draught.

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