The Other Guys’ wine sales soar 66% in troubled 2010

on 08/02/11 at 11:06 am

Industry

The Other Guys, a unit of the Don Sebastiani Family of Companies, saw sales soar 66 percent last year to 169,000 cases, despite the generally tough economy.

The Don Sebastiani firm, based in Sonoma, said 2010’s sales explosion was led by three brands: Leese-Fitch, Hey Mambo and affiliated brands, and its Plungerhead zinfandels. Other brands, including MooBuzz, Pennywise and The White Knight, “also showed strong sales increases.”

Even better, the company said it expects sales to jump another 50 percent in 2011, potentially bringing production to more than 250,000 cases all told.

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