This Is A Shock. French Vodka Exports Overtake Cognac
on 24/02/15 at 5:45 pm
Industry
Vodka has overtaken Cognac as the most exported French spirit by volume, as the sector continues to struggle against China’s on-going campaign of austerity.
According to recent figures released by the Federation of Wine and Spirits Exporters (FEVS), exports of French spirits dropped once again in 2014 as brands battled a “difficult” economic environment and “intensified” competition.
French wine and spirits sales fell 2.8% by value in 2014 to €10.8 billion, while volumes also fell 2.8% to 194m cases.
Total spirits sales dropped 5.3% to €3.3bn as Cognac struggled against China’s on-going crackdown on excessive spending and consumption, while volume shipments fell 1.6% to 49m cases.
