Virginia agrees to allow public alcohol ads on billboards

on 17/02/11 at 2:15 pm

Industry

Virginia has agreed to allow advertising of alcoholic beverages on billboards and store windows under a consent decree quietly signed almost six weeks ago with a billboard advertising company that had sued the state.

The news came as a surprise this week to Virginia legislators, who have summoned Alcoholic Beverage Control officials to a briefing today at the General Assembly.

“The current policy of Virginia is that alcohol ads can’t be seen from the street,” said Del. G. Glenn Oder, R-Newport News, chairman of the House General Laws subcommittee that oversees ABC laws. “This is a radical departure from that policy.”

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