We believe in the long term potential of India: Diageo

on 24/07/11 at 7:42 pm

Industry

Diageo PLC is a global alcoholic beverages company headquartered in London, United Kingdom. It is the world’s largest producer of spirits and a major producer of beer and wine. Some of its flagship brands include the famous Johnnie Walker, Smirnoff and Baileys.

In an excusive interview with CNBC-TV18s Executive Editor Shereen Bhan, Asia Pacific President of Diageo, Gilbert Ghostine says that he considers India to be a very important market for the company.

“We strongly believe in the big potential of the Indian market. India is a 2.7 billion pounds spirits business and we have decided strategically to only compete in the 10 dollars and above or the Rs 600″ he says. He adds that the company is outperforming in Scotch whisky and Vodka and gaining market share in these categories.

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