Wine gaining on beer as Canadians’ favourite intoxicant

on 21/04/11 at 10:00 am

Industry

Canadians drink enough beer annually to fill nearly 1,000 Olympic swimming pools

Beer has 46 per cent of the market; wine 29 per cent.

Canadians drink enough beer annually to fill nearly 1,000 Olympic swimming pools, while total alcohol sales approach the $20-billion mark thanks in part to the continued rise in wine popularity and price increases for many products.

Alcohol generated $19.9 billion in sales in the fiscal year that ended in March 2010, Statistics Canada reported Wednesday, which was up 2.8 per cent over the previous year.

Although the frothy stuff still represents the most popular drink, with about 46 per cent of the market share dedicated to beer sales, wine is becoming a much stronger competitor. A decade ago, beer held a firm 52 per cent share of sales, with wine representing 23 per cent. In 2010, however, beer’s share dropped slightly, while wine jumped to 29 per cent.

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