Wine Ratings Spur Northwest Tourism: Walla Walla hotel rooms grow along with 91-plus scores in Wine Spectator, study shows
on 15/10/10 at 10:21 pmIndustry
Walla Walla, Wash.—Premium wine means primo development opportunities for hoteliers, if experience in Northwest wine regions is any indication. In the past five years, available hotel room nights in the Eastern Washington city of Walla Walla rose more than 25%, largely due to the growth of the local wine industry and its reputation for stellar wines.
“When I came here we had a hotel inventory—the number of hotel rooms by 365 days—of about 250,000 room nights. It’s up to 320,000 room nights,” Michael Davidson, executive director of Tourism Walla Walla, told Wines & Vines. Since he arrived in 2005, the landmark Marcus Whitman Hotel has expanded to 127 rooms with the addition of 30 suites, and Comfort Inn and Hampton Inn have both opened locations. Bed and breakfasts have seen a four-fold increase.